Tag Archives: strategic messaging

Going Public: After You Price

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In this three-part conversation, Sharon Merrill President and Partner Maureen Wolff shares insights on the IPO process from an investor relations perspective. In our final installment, we discuss the next steps a company should take after becoming public.

The Podium: Hello, Maureen. Thank you for joining us again. In today’s discussion, we will focus on the actions companies should take after the initial public offering has priced. We imagine there is much to accomplish.

MW: There certainly is. Hopefully, at this point, a newly public company already has completed the many messaging and infrastructure tasks we discussed in our previous conversations. Those items include having in place a completed IR website, corporate communications policy and training in public company employee protocol, Regulation FD and public speaking. Other items include selecting vendors for various investor relations activities, such as IR website hosting and news distribution.

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Filed under Investor Relations, IPO, Strategy

Let them Know

By Andrew Blazier, Senior Associate


Holiday 2014(to the tune of “Let it Snow”)

Oh, the markets worldwide are frightful

But your messaging’s so delightful

Since the company outlook can grow,

Let them know! Let them know! Let them know!

 

Your strategy isn’t popping

Though commodities are dropping

Although growth, it has been slow,

Let them know! Let them know! Let them know! Continue reading

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The Greatest Social Media for Investor Relations Panel Ever*

By Dennis Walsh, Vice President & Director of Social Media

*Okay, so I may be biased since I was the moderator, but this panel session at the NIRI’s 2013 Annual Conference had all the elements necessary to help IR professionals develop a strategy for using social media for IR.

Attendees heard from David Urban, Director of IR at Johnson Controls; RJ Jones, IRO at Zillow; Broc Romanek, editor at TheCorporateCounsel.net; Chris DeMuth, portfolio manager at Rangeley Capital; and Sheryl Joyce VP Marketing & Communications at Q4 Websystems.

Workshop 1 
The key take away from the panel was that IR professionals should take control of or insert themselves into their company’s social media strategy. Since marketing and PR departments typically “own” social media, the challenge for IR departments is twofold: 1) ensure that all activity is compliant with public company regulations, and 2) ensure the messaging is consistent with the overall IR strategy. Continue reading

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Filed under Investor Relations, NIRI, Social Media, Speaking Engagements

Is the Annual Report a Thing of the Past?

By Maureen Wolff, President and Partner

Annual reports are so 1997.

When the National Investor Relations Institute recently asked me for my thoughts on the public company practice of producing a glossy annual report, the premise of the question was not, “How can companies do this better?” or “Please provide some helpful tips for designing annual reports.” It wasn’t even as minimalist as “What’s the least expensive, most simplified way to produce an annual report?” No, the question was much more fundamental: Why, in this age of technology and pressured IR department budgets, should companies bother to create an annual report at all? Continue reading

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Preparing for a Social Media Crisis

By David Calusdian, Executive Vice President & Partner

I recently participated as the designated “social media expert” as part of a crisis communications case study session at the 2012 NIRI Southwest regional conference.  This year’s conference was held in New Orleans and the session centered on a fictitious publicly held bead manufacturing company (apropos for the conference host city) that found itself suddenly facing a major environmental crisis. During the true-to-life exercise, attendees took on the roles of the company’s corporate communications officers and were tasked with implementing all aspects of the crisis response plan.

In their new roles, the attendees had to make a number of decisions relating to the immediate actions of the fictitious company, “Beignet Beads & Baubles.”  For example, should the company proceed with a press conference with the governor announcing a state grant that afternoon?  Should management go forward with a scheduled presentation at a major investor conference in New York the next day?  Should a planned announcement of a major plant expansion be delayed? As typically happens with a real crisis, the Beignet Beads & Baubles “crisis team-for-a-day” was given an increasing amount of information to complicate their decision-making process.  Continue reading

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Filed under Crisis Communications, Social Media, Socialize IR

Sharon Merrill Associates Wins Platinum Super Bell Award

Sharon Merrill Associates on Monday captured The Publicity Club of New England’s coveted 2012 Platinum Super Bell at its annual Bell Ringer Awards, which annually recognizes the region’s most successful communications and public relations campaigns. We won the Platinum Super Bell for our investor relations program for Gibraltar Industries, recognizing us as “best in show” among the “Gold” winners in each of the 20 communications campaign categories.  In addition, the agency also received a Gold Bell Ringer Award for best Investor/Financial Relations Campaign.

Sharon Merrill Associates, which also won a Platinum Super Bell in 2004, is the only firm to have ever received the award for investor relations. We have been honored with a Bell Ringer award in each of the past 13 years we have entered the competition. But these accolades are only possible because of the commitment of clients like Gibraltar to maintain a high standard of communications with the investment community. We extend our appreciation to The Publicity Club of New England and our fantastic clients.

Sharon Merrill is Chairman and Chief Executive Officer of Sharon Merrill Associates.

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Social Media + Investor Relations = Socialize IR

By Dennis Walsh, Senior Consultant & Direct of Social Media

Let’s face it; you can’t ignore social media any longer…even as part of your investor relations strategy.    You were hoping Facebook would go the way of MySpace and Friendster, but it keeps on growing and has even made its way into our world with its initial public offering. 

Talk of Twitter used to elicit laughter in the board room. Now, competitors are using it to promote their brand; hedge funds are using it to decide when to make trades; and rumors spread like wildfires over the Twittersphere.  Twitter companion site StockTwits has evolved as a popular platform for traders to share investment ideas.  Add to that: YouTube, Flickr, SlideShare, LinkedIn, oh my!  IR pros certainly put up a good fight, but it’s time to embrace social media…it’s here to stay. 

Feeling a little overwhelmed? We’d like to help you with that. Continue reading

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Filed under Investor Relations, Social Media, Socialize IR