Tag Archives: Social Media

What’s In / What’s Out for IR In 2015

By Andrew Blazier, Senior Associate

It’s once again time for our tongue-in-cheek roadmap of what’s in and what’s out in investor relations, and more, for the upcoming year. We hope you enjoy, and have a happy and successful 2015.

In Out
Video earnings calls Audio-only earnings calls
Taking activist shareholders’ calls Hiding under your desk
Instagram and Snapchat Facebook
LinkedIn job postings Everything else
Serial Siri
Open letters Paper
Breakfast meetings Lunch meetings
Financial highlights on earnings calls Reading earnings releases verbatim
More Q&A time on earnings calls Gadfly questions
IPOs Tax inversions
Posting call transcripts Hunting on third-party sites
Crisis communications plans Flying by the seat of your pants
Small caps Salary caps
Social media Social Distortion
Republicans Democrats
Board diversity Grumpy Old Men
Third-string quarterbacks Nick Saban
Grexit Ancient Greek
Shareholder activism Eric Holder
Sequels Sequins
Biometrics The metric system

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Let them Know

By Andrew Blazier, Senior Associate


Holiday 2014(to the tune of “Let it Snow”)

Oh, the markets worldwide are frightful

But your messaging’s so delightful

Since the company outlook can grow,

Let them know! Let them know! Let them know!

 

Your strategy isn’t popping

Though commodities are dropping

Although growth, it has been slow,

Let them know! Let them know! Let them know! Continue reading

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Three Step Approach to Social Media for Investor Relations

By Dennis Walsh, Vice President

social mediaI recently moderated a webinar hosted by NIRI on social media strategies for investor relations. On the panel with me were David Jackson, CEO, Seeking Alpha; RJ Jones, Investor Relations Officer, Zillow; and Andrew Shapiro, Founder, President and Portfolio Manager, Lawndale Capital Management.

The discussion made clear that professional investors are using social media – activists included. In addition, all public companies should have a social media strategy, even if the objective is just to monitor the online conversation.

If you are in charge of managing your company’s investor relations program, you might be wondering how to get started developing your social media strategy.  Try following this three step approach: Continue reading

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Filed under Investor Relations, Shareholder Activism, Social Media

Time to Revamp the Quarterly Earnings Call?

By Dennis Walsh, Vice President & Director of Social Media

And the Award for Best Quarterly Earnings Results Conference Call goes to….

awardGiving awards to recognize production of an earnings call may be a little premature, but several companies are spicing up what is generally considered an uneventful quarterly ritual by the investment community.  It is encouraging to see companies embracing the use of new technologies and social media for investor relations. Before you follow their lead, we can’t forget what is truly important to our key stakeholders about the process: transparency and access to management.

So what is all the fuss about? Continue reading

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Integrating Social Media into Your Investor Relations Program

By Howard Berkenblit, Partner, Sullivan & Worcester LLP
By Maureen Wolff, President and Partner, Sharon Merrill Associates

As you may have heard, the SEC has stated that public companies may announce material, non-public news on social media outlets like Facebook and Twitter, provided that companies take appropriate steps to alert investors which outlets they will use. Depending on your perspective, that may sound either intriguing or daunting.

But if that’s as far as it goes for your company – a quick reaction followed by little else – then all of the recent discussion spawned by the SEC’s ruling will have been little more than a wasted opportunity.

Sharon Merrill and the law firm Sullivan & Worcester recently co-hosted an educational seminar with investor relations and corporate communications officers on using social media for public companies. We presented an overview of the legal issues related to using social media for disclosure purposes, and we also provided six building blocks for developing an investor relations social media strategy. Continue reading

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The Greatest Social Media for Investor Relations Panel Ever*

By Dennis Walsh, Vice President & Director of Social Media

*Okay, so I may be biased since I was the moderator, but this panel session at the NIRI’s 2013 Annual Conference had all the elements necessary to help IR professionals develop a strategy for using social media for IR.

Attendees heard from David Urban, Director of IR at Johnson Controls; RJ Jones, IRO at Zillow; Broc Romanek, editor at TheCorporateCounsel.net; Chris DeMuth, portfolio manager at Rangeley Capital; and Sheryl Joyce VP Marketing & Communications at Q4 Websystems.

Workshop 1 
The key take away from the panel was that IR professionals should take control of or insert themselves into their company’s social media strategy. Since marketing and PR departments typically “own” social media, the challenge for IR departments is twofold: 1) ensure that all activity is compliant with public company regulations, and 2) ensure the messaging is consistent with the overall IR strategy. Continue reading

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SEC Gives Social Media for IR Its Blessing

By Dennis Walsh, Vice President & Director of Social Media

The SEC finally has provided guidance on the use of social media for investor relations. The guidance came in a report on its investigation to determine whether Netflix CEO Reed Hasting had violated Reg FD. In a Facebook status update on his personal account, Hastings said Netflix had streamed 1 billion hours of content in June 2012, calling into question whether the post was selective disclosure of material information. 

In its report, the SEC clarified that companies can use social media outlets like Facebook and Twitter to announce key information in compliance with Reg FD. It’s the moment we’ve all been waiting for, but with some key caveats. Continue reading

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Filed under Investor Relations, Social Media, Socialize IR