Tag Archives: IR website

The Greatest Social Media for Investor Relations Panel Ever*

By Dennis Walsh, Vice President & Director of Social Media

*Okay, so I may be biased since I was the moderator, but this panel session at the NIRI’s 2013 Annual Conference had all the elements necessary to help IR professionals develop a strategy for using social media for IR.

Attendees heard from David Urban, Director of IR at Johnson Controls; RJ Jones, IRO at Zillow; Broc Romanek, editor at TheCorporateCounsel.net; Chris DeMuth, portfolio manager at Rangeley Capital; and Sheryl Joyce VP Marketing & Communications at Q4 Websystems.

Workshop 1 
The key take away from the panel was that IR professionals should take control of or insert themselves into their company’s social media strategy. Since marketing and PR departments typically “own” social media, the challenge for IR departments is twofold: 1) ensure that all activity is compliant with public company regulations, and 2) ensure the messaging is consistent with the overall IR strategy. Continue reading

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Filed under Investor Relations, NIRI, Social Media, Speaking Engagements

Is the Annual Report a Thing of the Past?

By Maureen Wolff, President and Partner

Annual reports are so 1997.

When the National Investor Relations Institute recently asked me for my thoughts on the public company practice of producing a glossy annual report, the premise of the question was not, “How can companies do this better?” or “Please provide some helpful tips for designing annual reports.” It wasn’t even as minimalist as “What’s the least expensive, most simplified way to produce an annual report?” No, the question was much more fundamental: Why, in this age of technology and pressured IR department budgets, should companies bother to create an annual report at all? Continue reading

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SEC Gives Social Media for IR Its Blessing

By Dennis Walsh, Vice President & Director of Social Media

The SEC finally has provided guidance on the use of social media for investor relations. The guidance came in a report on its investigation to determine whether Netflix CEO Reed Hasting had violated Reg FD. In a Facebook status update on his personal account, Hastings said Netflix had streamed 1 billion hours of content in June 2012, calling into question whether the post was selective disclosure of material information. 

In its report, the SEC clarified that companies can use social media outlets like Facebook and Twitter to announce key information in compliance with Reg FD. It’s the moment we’ve all been waiting for, but with some key caveats. Continue reading

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Filed under Investor Relations, Social Media, Socialize IR

Preparing for a Social Media Crisis

By David Calusdian, Executive Vice President & Partner

I recently participated as the designated “social media expert” as part of a crisis communications case study session at the 2012 NIRI Southwest regional conference.  This year’s conference was held in New Orleans and the session centered on a fictitious publicly held bead manufacturing company (apropos for the conference host city) that found itself suddenly facing a major environmental crisis. During the true-to-life exercise, attendees took on the roles of the company’s corporate communications officers and were tasked with implementing all aspects of the crisis response plan.

In their new roles, the attendees had to make a number of decisions relating to the immediate actions of the fictitious company, “Beignet Beads & Baubles.”  For example, should the company proceed with a press conference with the governor announcing a state grant that afternoon?  Should management go forward with a scheduled presentation at a major investor conference in New York the next day?  Should a planned announcement of a major plant expansion be delayed? As typically happens with a real crisis, the Beignet Beads & Baubles “crisis team-for-a-day” was given an increasing amount of information to complicate their decision-making process.  Continue reading

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Filed under Crisis Communications, Social Media, Socialize IR

Social Media + Investor Relations = Socialize IR

By Dennis Walsh, Senior Consultant & Direct of Social Media

Let’s face it; you can’t ignore social media any longer…even as part of your investor relations strategy.    You were hoping Facebook would go the way of MySpace and Friendster, but it keeps on growing and has even made its way into our world with its initial public offering. 

Talk of Twitter used to elicit laughter in the board room. Now, competitors are using it to promote their brand; hedge funds are using it to decide when to make trades; and rumors spread like wildfires over the Twittersphere.  Twitter companion site StockTwits has evolved as a popular platform for traders to share investment ideas.  Add to that: YouTube, Flickr, SlideShare, LinkedIn, oh my!  IR pros certainly put up a good fight, but it’s time to embrace social media…it’s here to stay. 

Feeling a little overwhelmed? We’d like to help you with that. Continue reading

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Developing an Investor Relations Program for an IPO Company [Video]

By Maureen Wolff, President and Partner

Companies planning to go public need to be able to hit the ground running on the day of the IPO pricing with an investor relations program.  In order to prepare, Sharon Merrill President and Partner Maureen Wolff provides tips on what to do before and after the S-1 filing in the videos below. Continue reading

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What Makes for a Successful Investor Relations Program?

By Dennis Walsh, Senior Consultant & Director of Social Media

In many of the StreetScope® perception audits we conduct, we often inquire about what makes a successful investor relations program.  Is the Street satisfied with the level of outreach?  Is there something specifically a firm can do to enhance its communications?  Being the investor relations enthusiast that I am, I’m always hoping to discover an innovative idea that we have yet to implement. 

However, more often than not, the responses are all pretty simple.  Wall Street wants access to management.  They want informative answers to their questions.  Many even want an investor day that describes the company’s long-term growth strategy.  So old-fashioned (I jest)!  What about having an active Twitter/StockTwits account (follow me) or Facebook page, a cool management video or an interactive annual report? Continue reading

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Filed under Investor Relations, Social Media