In this three-part conversation, Sharon Merrill President and Partner Maureen Wolff shares insights on the IPO process from an investor relations perspective. In our final installment, we discuss the next steps a company should take after becoming public.
The Podium: Hello, Maureen. Thank you for joining us again. In today’s discussion, we will focus on the actions companies should take after the initial public offering has priced. We imagine there is much to accomplish.
MW: There certainly is. Hopefully, at this point, a newly public company already has completed the many messaging and infrastructure tasks we discussed in our previous conversations. Those items include having in place a completed IR website, corporate communications policy and training in public company employee protocol, Regulation FD and public speaking. Other items include selecting vendors for various investor relations activities, such as IR website hosting and news distribution.
By Maureen Wolff, President and Partner
Annual reports are so 1997.
When the National Investor Relations Institute recently asked me for my thoughts on the public company practice of producing a glossy annual report, the premise of the question was not, “How can companies do this better?” or “Please provide some helpful tips for designing annual reports.” It wasn’t even as minimalist as “What’s the least expensive, most simplified way to produce an annual report?” No, the question was much more fundamental: Why, in this age of technology and pressured IR department budgets, should companies bother to create an annual report at all? Continue reading
Sharon Merrill Associates (www.InvestorRelations.com) Executive Vice President David Calusdian and I recently presented on “The Dynamic World of Corporate Disclosure” at the National Investor Relations Institute’s (NIRI) “Introduction to Investor Relations” conference in Boston. NIRI holds this three-day event twice each year. Attendance typically numbers about 100 people and consists of new IR practitioners in various stages of their professional careers at companies of all sizes.
The fact that NIRI holds two such conferences each year is a testament to the growth of investor relations and the stature our field has achieved in corporations across America and the world. To be honest though, we were wondering how attendance would be affected by the recession. After all, the IPO market has not been a fertile breeding ground for new investor relations officers. And the lack of corporate growth in the past year and associated cutbacks has not lent itself to increasing IR budgets or staff. Continue reading