Tag Archives: investor relations blog

Shareholder on a Shelf: An Earnings Tradition

By Dennis Walsh, Vice President

The Shareholder on a Shelf is a new tradition that has become the holiday gift of choice for IROs to their executive management teams. The story of the Shareholder on a Shelf is as follows:

Shareholder on a Shelf

“Have you ever wondered how the SEC could know;
If you’re naughty or nice in making your reported revenues and margins grow;
For 79 years it’s been a big secret;
Which now can be shared, if you promise to keep it.

At reporting time the SEC sends me to you;
I sit in the shadows to watch and report on all that you do;
My job is an assignment from Ms. Mary Jo White herself;
I am her helper, a friendly scout shareholder that sits on a shelf. Continue reading

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Social Media + Investor Relations = Socialize IR

By Dennis Walsh, Senior Consultant & Direct of Social Media

Let’s face it; you can’t ignore social media any longer…even as part of your investor relations strategy.    You were hoping Facebook would go the way of MySpace and Friendster, but it keeps on growing and has even made its way into our world with its initial public offering. 

Talk of Twitter used to elicit laughter in the board room. Now, competitors are using it to promote their brand; hedge funds are using it to decide when to make trades; and rumors spread like wildfires over the Twittersphere.  Twitter companion site StockTwits has evolved as a popular platform for traders to share investment ideas.  Add to that: YouTube, Flickr, SlideShare, LinkedIn, oh my!  IR pros certainly put up a good fight, but it’s time to embrace social media…it’s here to stay. 

Feeling a little overwhelmed? We’d like to help you with that. Continue reading

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Is Your Investor Relations Plan Fit? Consider These 5 Steps.

By Dennis Walsh, Senior Consultant & Director of Social Media

As another year comes to a close, two things are probably on every IRO’s mind: New Year’s resolutions and next year’s investor relations plan.  Every year, one of the most common resolutions is to get fit.  People spend a tremendous amount of time and money developing new health and fitness plans to achieve that goal.  This year, apply the same techniques to your IR plan in order to have a successful 2012. 

Establish Achievable Goals

You may not be ready to compete in the Arnold Classic body building competition next year, but fitting into that new bathing suit by summer is certainly a realistic goal.  When developing your 2012 IR plan, set equally realistic expectations.  For example, expecting to grow your capitalization from a mid-cap to a large-cap in just a few months is likely an unrealistic benchmark.  Instead, focus on more achievable metrics, such as meeting with a greater number of investors, attending more conferences, or increasing trading volume.  Meeting these goals will support your ultimate goal of maximizing shareholder value. Continue reading

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Investor Relations Program and SMA Blog Honored with 2010 Bell Ringer Awards

On Monday evening, the Sharon Merrill Associates  team attended the 2010 Bell Ringer Awards, sponsored by The Publicity Club of New England.  The Bell Ringer Awards recognize and honor excellence and achievement in the communications and public relations professions.  The awards are often hailed as the “Oscars” of PR/IR in New England and the club’s board always organizes a high-quality event.  We are proud to announce that Sharon Merrill Associates was presented two prestigious awards, one for its Investor Relations Program and another for this blog, The Podium. Continue reading

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Happy Holidays!

On behalf of the entire Sharon Merrill Associates team, I would like to wish all of The Podium’s readers a happy holiday season!  Thank you for supporting our blog.

We look forward to continuing our regular posting schedule in 2010.

Warmest regards,

Sharon Merrill
Chairman & CEO

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Welcome to “The Podium”

People often ask me what has changed the practice of investor relations most significantly during the nearly 25 years Sharon Merrill Associates (www.InvestorRelations.com) has been communicating the stories of our clients to Wall Street and to Main Street.  Regulation Fair Disclosure?  Sarbanes-Oxley?  The rise of the mutual fund? 

The answer is technology.  It has changed everything. 

The shift to Internet-driven communications created the opportunity for corporate news to be distributed throughout the world in a fraction of a second.  This shift was accompanied by a revolution in trading technology.  With the rise of electronic markets came spectacular growth in both transaction volume and the speed of the market’s reactions. Whether the reason is legitimate corporate news or unfounded rumor, the investment community today responds in the blink of an eye.  This is a far cry from our early days in business prior to the Internet – and even the fax machine – when our associates would hand-deliver news releases by taxicab to the wire services and local daily news outlets.  Continue reading

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